The color we prefer is depends up on the ambient temperature. People who are cold will prefer warm colors like red and yellow, and people who are hot will prefer cool colors like blue and green.
Over two centuries, research is carried out which color determines which mood. But there is not consistency which color will express which mood. This will vary from country to country and climatic conditions are also affect it.
The literature research is based on certain domains, first a part from history with Goethe and his color theory, then a more global overview of color-meaning from Claudia Cortes. The following are the few literature references about color theory.
Johann Wolfgang von Goethe
Color | Positive trait | Negative trait | Emotion |
Yellow | Purity, Pleasant | unpleasant | Joy |
Yellow-Red | Energetic | Irritating | Powerful |
Red-Yellow | Energetic, Warmth, Passive | Happiness | |
Blue | Comfort | void, cold | Sadness |
Red-Blue | Active | Restless | Discomfort |
Blue-Red | More Active | More restless | Discomfort |
Red | Seriousness, Dignity, Grace | Faith | |
Green | Calm, Neutral | Calm |
Claudia Cortes
But there is no evidence for determination of specific moods for specific color. It will differ from person to person and their Geo-graphic limit also determines that.
Color | Positive trait | Negative trait | Emotion |
Red | Active, Emotional | Offensive, Embarrassed | Anger, Love |
Orange | Ambition | Tiring | Joy, Determination |
Yellow | Lively, Energetic | Cautious | Fear, Happiness |
Green | Calm, Neutral | Greedy, Sick | Faith, Greed |
Blue | Faithful, Traditional | Depressed | Confident, Sadness |
Purple | Leadership, Passive | Arrogant, Sorrow | Introspective, Melancholic |
But there is no evidence for determination of specific moods for specific color. It will differ from person to person and their Geo-graphic limit also determines that.
No comments:
Post a Comment